Stage 1 · Unit price
On every label, promotions included.
What we sell, in detail
Four departments: groceries and dairy, fruit and vegetables, the fish counter, and bakery and drinks.
Program 01 · Unit prices on the shelf
Groceries, dairy and eggs
The price per kilo is the only honest way to compare two packets of different sizes, and it is required by law to be displayed. We put it on every label, including on the promotions, because that is usually where a bigger pack turns out to cost more per kilo than the small one.
Stage 2 · Dates
Checked and rotated daily.
Stage 3 · Cold chain
Temperatures logged, not assumed.
Stage 4 · Ask us
We will order things in.
Stage 1 · Chosen daily
Rather than held for a week.
Stage 2 · Sorted
Anything past its best taken out.
Stage 3 · Reduced
Before it spoils, not after.
Stage 4 · Weighed
At the price on the label.
Program 02 · Bought daily, priced down
Fruit and vegetables
Produce either sells or it spoils, so we reduce things while they are still good rather than burying them at the back. Ask what has been marked down — it moves quickly and it is usually perfectly fine for cooking the same day.
Program 03 · Species, method, area
Fish counter
EU rules require the commercial and scientific name, whether it was caught or farmed, and the sea area it came from. That tells you far more than the price does, and we display it because a customer who knows what they are buying comes back. Tell us if you want it cleaned or filleted.
Stage 1 · Labelled
Species, method and area shown.
Stage 2 · Ask us
What is best today, honestly.
Stage 3 · Prepared
Cleaned or filleted as you want.
Stage 4 · Keep it cold
Advice for getting it home.
Stage 1 · Labelled
Ingredients and allergens for packed items.
Stage 2 · Ages
Sixteen for wine and beer, eighteen for spirits.
Stage 3 · ID asked
Where age is not obvious.
Stage 4 · Refused
Without it, politely but firmly.
Program 04 · Ages checked on alcohol
Bakery, confectionery and drinks
Belgian law sets two different ages: sixteen for beer, wine and other fermented drinks, eighteen for spirits. We apply both and ask for identification where age is not obvious. For anything we pack ourselves, the full ingredient list with allergens is on the label.
Looking for something we do not have?
Ask at the counter. If a supplier carries it, we will order it in.