Display fish origin
Species, method and catch area.
The label most people walk past
On fish, it says the species, how it was caught and which sea it came from.
How we work
The required information is the useful information
Food retail is full of labelling that exists because the law demands it and is treated as a formality. Fishery products are the clearest example: the rules require the commercial and scientific species name, whether the fish was caught or farmed, and the area it came from. Displayed properly, that is more informative than anything else on the counter.
Unit pricing works the same way. Showing the price per kilo or litre alongside the selling price is a legal requirement and the only reliable way to compare two package sizes — which is precisely why multipacks sometimes turn out to cost more per kilo than the single item beside them.
And allergens need the opposite of reassurance. A shop handling gluten, milk, egg, fish, shellfish, nuts, sesame and soya in one space cannot describe anything as free from them. Saying that plainly, and giving the full ingredient list to anyone who asks, is the responsible version.
Our principles
Three beliefs behind the method
Show the unit price
The only fair comparison.
Be honest on allergens
One shop, shared handling.
Need something ordering in?
Ask at the counter and we will tell you if we can get it.